Your inputs

Model-indicated monthly allocation

PPC

45%

$4,500 all-in

SEO

55%

$5,500 / month

Total budget

$10,000

Based on selected inputs and benchmark assumptions; this is not a prescribed or final budget.

PPC budget

$4,500

SEO budget

$5,500

Why this split

The recommended split starts from Planned home improvement benchmarks and is adjusted for your planning horizon, business stage, immediate pipeline needs, and local market dependence. When you provide actual channel CPLs, the model also blends your real conversion economics into the recommendation.

Long research journey, high project value, and portfolio needs favor SEO.

Planned home improvement benchmarks

High-consideration local

PPC CPC
$8.33
PPC CVR
8.1%
PPC CPL
$90.92
Organic CVR
4.8%
Urgency
2/5
Research depth
5/5
Trust need
5/5
Local dependence
5/5

Methodology

  1. 1.Planning horizon shapes the balance: shorter timelines and urgent pipeline needs shift budget toward PPC, while longer timelines favor SEO compounding.
  2. 2.Business stage refines the direction. Newer businesses often need immediate visibility; mature businesses can lean more on organic assets.
  3. 3.Local dependence matters because SEO includes Google Business Profile, local rankings, reviews and map visibility.
  4. 4.When you enter actual qualified CPLs for both channels, the model uses your real channel economics to refine the recommendation.
  5. 5.Reallocate the next budget increment by marginal contribution profit, not raw lead volume.

Important limitations

  • •Industry benchmarks are averages, not guarantees for any individual business.
  • •The model cannot capture competitive pressure, brand strength, execution quality, or seasonality.
  • •Projections depend on the accuracy of your inputs; small CPL or close-rate changes can change outcomes significantly.
  • •Use the recommendation as a starting point for discussion, not as a final media plan.